Suffolk County Community College

SUNY Suffolk Launches their New AI Chat bot of Finn the Suffolk Sharks Mascot with Branding Creative from Phoenix!

Selden, NY [February 10th, 2026] - SUNY Suffolk launches their new AI chat bot program with branding creative from Phoenix Design Works! The new AI chat bot branding program will assist SUNY Suffolk, new admissions applicants and existing Suffolk constituents in accessing and navigating a robust and up to date body of important information beneficial to all users. The new “Chat bot” version of Finn, SUNY Suffolk’s mascot will also serve as a visual bridge to introduce users to this valuable new communication tool for the college, as a brand asset for online and other digital platforms, and for promotional media initiatives, as the institution sees fit. "As more and more people interact with colleges via AI-powered platforms, we chose to partner with Phoenix Design Works to create an engaging, customized illustration of our shark mascot that now serves as our official chat bot”, said Drew Fawcett, Associate Dean for Institutional Advancement, SUNY Suffolk. “They listened to our goals and really brought the project to life." “We always look forward to working with Drew and SUNY Suffolk”, said Amy Skiles, Phoenix Design Works SVP Business Development, Client Service. ”It’s an honor to work with such a well respected team of wonderful people - Everything we get to do with Drew and his group is important and serves a purpose for the college, but the work is also fun and connects with the Suffolk audience with a fun and positive message!” “We love working with Drew and all our friends at SUNY Suffolk," said Jamie Skiles, Phoenix Design Works President & Creative Director. “Drew has always been a fantastic team leader, and it’s just a joy to work with Drew and his team on building the brand for SUNY Suffolk! Creating the new ”chat bot” version of Finn for branding the new AI program for SUNY Suffolk has been such an exciting and rewarding process - We looked at a lot of different directions until we got just the right emotion and character for the brand. For me, working with Drew over the course of time to get the character of the mascot On Brand, over multiple media platforms, is very gratifying. Drew has an excellent eye and sense of where we need to be as a brand for the SUNY Suffolk’s community of diverse constituent groups and stake holders - It’s a pleasure to work with Drew and SUNY Suffolk to build a brand that will serve the college and last for years to come. I firmly believe engaging AI as an information systems assistant and developing our mascot Finn as the face of that engagement is the right move at the right time! Many thanks to Drew and all our friends at SUNY Suffolk, we’re grateful to be on your team!