Phoenix Design Works



Phoenix Design Works is a branding, marketing and advertising creative firm with extensive experience in the collegiate, consumer and pro sports marketplaces. Our leading business focus encompasses the following three areas:                          

I. Branding and Logo Identity Programs                                    

II. Advertising and Promotional Campaigns                              

III. Packaging and New Product Development

Phoenix Design Works has created and developed some of the best loved and most memorable collegiate brands in the world today. Phoenix has created the branding, advertising and/or Look of the Game programs for College Football Bowl Games such as The Boca Raton Bowl, The Camellia Bowl, The Chick-fil-A Peach Bowl, The St. Petersburg Bowl and the The Valero Alamo Bowl and college sports properties such as Michigan’s The Big Chill, the world’s largest outdoor hockey event. We have also created branding and advertising programs for hundreds of collegiate clients across America, both athletic and institutional. Phoenix collegiate clients include Adelphi, Alabama, Arkansas, Binghamton, Brown, Colgate, Delaware State, Drake, Hampton, Harvard, Illinois, LSU, Marist, Moorpark, NC A&T, OU, Roanoke, Saint Joseph’s, Siena, Tennessee, Troy, UCLA, UC Merced, UCSB, UMass and UTRGV. Phoenix has also branded dozens of collegiate conferences including the Atlantic Sun, Atlantic 10, Big West, ECC, the ECAC, the LEC, the MAAC, MVC, OVC and SOCON.

We have created franchise identity, property development and event branding for all major league sports including all visual identity, logo marks and uniform design for the Colorado Rockies, Cincinnati Reds, Florida Marlins, Philadelphia 76‘ers, Seattle Sonics, Toronto Blue Jays, and Vancouver Grizzlies. Event branding includes properties such as Opening Day, the World Series, the All-Star Game, the US Open and the Super Bowl. Phoenix has created the branding and promotion for the Northwest Arkansas Naturals and the Buffalo Bisons. Phoenix has also created the principle branding for the USTA, Major League Soccer, NASCAR, the Indy 500, the US Grand Prix, the Breeders’ Cup, the NTRA, the WPVA, and WUSA. In sports broadcast Phoenix has created on air broadcast properties branding, consumer promotion, event branding and promotion, and packaging for ESPN, Fox, DirecTV, and G4.

Phoenix has created comprehensive branding and advertising programs for over 50 of the Fortune 500 consumer brands. Our experience in corporate and consumer branding ranges from the world's largest manufacturers to the world's most famous entertainment companies. For Walt Disney Companies, Phoenix has produced consumer branding, web design, film property development and consumer retail store branding. Phoenix Design Works has conducted both national and international brand launch initiatives for Coca-Cola Companies, Diageo Brands Worldwide, Guiness Brewing, Kraft General Foods and Reebok. PDW has created new category product launches for Coca-Cola and Guiness, and produced a comprehensive cross category audit and redesign of the entire Maxwell House Coffees product line. Our consumer product development experience includes new product design for Diageo Brands, Durex, Mucinex, SKYY Vodka, and Swatch Watches, as well as a complete brand audit and consumer packaging design and development for DIRECTV and Fox Interactive Video Games.

Phoenix created and launched new national advertising and promotional initiatives for Fireball Cinnamon Whisky and Don Julio Tequila inclusive of all national print and outdoor media. Phoenix consumer branding clients also include Accenture, Amblin, American Express, Apple, Burger King, Ford, Jaguar Motor Cars, John Deere and MasterCard. Phoenix Design Works has also worked as brand forecasters as well as brand agency of record for Bill Gates global photo agency Corbis, and Corbis Green Light. Phoenix Design Works has also created multiple brand campaigns for HP, Specifically their global esports platform, Omen.

At Phoenix Design Works we distinguish ourselves from our competitors by the depth and breadth of our work experience. We combine our experience across collegiate, pro sports & entertainment and consumer branding and bring that experience to play on behalf of every client that we work with. When you hire Phoenix Design Works, you are hiring a company with a proven track record for getting results and producing branding that generates revenue and withstands the test of time. The experience we leverage on behalf of our clients serves to enhance the branding assets that will become your new program and ready it for launch. Whether it’s the research process, the creative process, or the client service we deliver throughout the course of the project, it is our past experience that raises the bar on the process overall, and makes for a superior result and experience for our clients.

Phoenix Design Works has been hired to create new or refreshed logo programs, develop advertising and marketing campaigns and to create facilities branding programs for team and institutions. “Our strength is in combining sound strategic thinking with solutions that best serve our client’s needs, resonate with their constituents and increase their revenue”.

Branding is the way you are perceived by your audience, whether they be prospective admissions for your constituent members, conference partners, current student athletes, parents, donors, or the community at large. Communications media is the means by which you deliver your message to this audience, be it via legacy media such as newspapers and direct mail or digital media platforms such as websites, social media and email.

At Phoenix Design Works we make sure that your new brand will deliver across all these different platforms. As our Principle and Creative Director James M. Skiles says, “A brand never gets a second chance to make a first impression”. At PDW we make sure a consumer's first impression builds a lifetime of brand engagement.

Phoenix Design Works has earned national & global recognition and prominence in the areas of branding, design and advertising, with awards and press coverage from American Corporate Identity, Case Awards, Graphis, How, NACDA, P.I.E., Japan and Print Magazine. Our collegiate clients have also been awarded NACDA/NACMA marketing awards.


Brand audit and evaluation services
Brand research, positioning and strategic development
Comprehensive conceptual brand development programs
Comprehensive event branding
Cross platform brand development
Multimedia brand development
Comprehensive internal, confidential & proprietary brand development
Comprehensive secure online brand development
Comprehensive character and mascot design and development 
Survey generation, distribution, reconciliation & analysis for both traditional & digital programs
Focus group research
Brand tracking, assessment & strategic analysis
Comprehensive style guide manual for brand distribution programs
Comprehensive online style guide programs for secure web access and vendor distribution
Brand launch event creative services
Brand launch press, media
Collateral & digital online exposure programs
Style Manuals
Brand Manuals
Vendor Manuals
Media Manuals
Comprehensive communication program development for:
A: Communication papers & traditional postal communications for departmental, institutional & corporate brands for regional, national and global implementation
B: Digital communications programs for interdepartmental, email and online web communication programs
C: Institutional & environmental signage and consumer marketplace branding programs
New product development
Product packaging development
Line extension programs
Brand packaging refreshment programs
Single product design programs
Multiple product line packaging
Advertising audit and evaluation services
Campaign research, positioning & strategic development
Comprehensive conceptual advertising & promotional campaign development
Strategic creative development of:
A: Pro ports, collegiate athletic, institutional and consumer brand launches
B: Event promotion and ticket sales
C: Institutional and capital campaigns
D: Retail consumer POS
E: Full season event programs
F: Full season co-op programs
Cross brand platform development
Cross media campaign implementation
Strategic creative development for merchandise & apparel messaging
Comprehensive strategic and creative development of:
Single and multiple component collateral programs
Cross media collateral programs
Institution and informational
Sales and brand promotion
Event and ticket Sales promotion
Direct mail sales and lead generation
Mobil app design and development
Site audit and strategic evaluation
Web site strategic and creative development
New media strategic and creative development
Digital modeling an animation
Promotional digital newsletter templates
Development for digital applications
Web mail strategic and creative development
Banner ads and animation
All strategic & Creative Campaign Development is delivered in digital format with print support materials for any and all forms of media implementation including:
A: All print media
B: Outdoor Media
C: Newsprint, magazine & pub insert
D: Merchandise and apparel
E: Collateral and direct mail
F: Site templates and online digital
Phoenix Design Works