Rensselaer Polytechnic Institute

"Working with Phoenix has been very beneficial to our Athletic Department and institution. We quickly determined the direction we were going concerning branding the department and Phoenix helped us get there with an exceptional final Product!" Jim Knowlton, Director of Athletics, Rensselaer Polytechnic Institute

"I reached out to Phoenix Design Works early in my tenure as athletic director for help branding our athletic programs. We had two different names and multiple marks, and needed a consistent brand that our institute, student athletes and fans could all rally around. We also did not have a mascot which compounded the issue. With the help of Phoenix Design Works, we looked at our history and current marks, and determined that moving forward we would use one prominent mark from our past, and would develop two new ones that would reflect our new brand and help us reenergize our look. Using this as guidance, the Phoenix Design Works team provided us multiple options and worked us through multiple iterations to insure that our final product met our requirements. The result was exceptional, and our three new marks are now seen across campus. Our students, student athletes, staff and faculty alumni and fans have all embraced the marks and the marks have helped us enhance current and generate new revenue opportunities. Please let me know if you have any questions concerning Phoenix Design Works - I would be happy to provide more detail regarding their work and the partnership we have maintained moving forward. Jim Knowlton, Director of Athletics, Rensselaer Polytechnic Institute