Rider University

"It is very important to establish a strong brand identity for Rider Athletics. The creation of the new athletics logo program is definitely a step in that direction. This was a very inclusive process that was a lot of fun to work on, and I believe the end product is something of which everyone can be extremely proud. Our partners at Phoenix Design Works did a terrific job of utilizing the feedback from the various focus groups and capturing a great new look for Rider Athletics."

Don Harnum, Director of Athletics, Rider University