“Phoenix is the perfect partner for Marywood on a number of new initiatives for us. When it came to helping us develop our new facilities branding program, they were able to bring their experience in collegiate, event and large scale facilities branding to play on our behalf. Phoenix has worked with us as a true team player to develop our vision for our program and facilities. The team at Phoenix has proven to be a strong asset for the Pacers in generating the maximum return on our branding efforts.”
Pat Murphy, Marywood University, Executive Director of Athletics
“Phoenix was able to take the established Marywood brand into a creative space that it had not been in. They excelled at balancing the strong Marywood brand with the uniqueness of the esports world. In addition to it being easy to work with Jamie and his team, the real benefit was their ability to straddle and merge the two worlds of conservative higher education and the very progressive world of esports into one cohesive and impactful design, giving us the best of both worlds.”
Jim Brown, Executive Director of Marketing, Marywood University
"I have personally worked with Phoenix on multiple occasions, creating and implementing department wide brand strategies for athletics facilities, as well as updating and extending our graphics, positioning, and brand assets for the department. From own experience, I have come to truly believe Phoenix Design Works is the best branding company in the world, and I promise you, the process of working together to create the work is just as rewarding as the work created. Jamie and Amy are both great to work with, and they are also extremely creative and detail oriented in the process of working together. Something you may not be aware of - Phoenix has branded and created ad campaigns for over 500 collegiate clients, but Phoenix has also created branding and advertising for some of the biggest and best loved consumer and pro sports brands in the world - From over half a dozen team franchises for MLB and the NBA, to comprehensive branding programs for the US Open and the NTRA Breeders’ Cup, NASCAR and the Indy 500, to Maxwell House, Reebok, Disney, Jaguar Motor Cars and Fireball Whisky - Phoenix has delivered greater revenue and increased brand awareness for all of them and more.
In a niche of business that is often referred to as Communications, Phoenix Design Works are great communicators; they will be a tremendous help to you in the conference room, making sure the process is inclusive and representative for all your project constituent voices. And - Phoenix believes that great branding should be scalable for all - The same quality of work, for clients, and budgets, large and small.
I’d like to talk about something I believe Phoenix does better than anyone else in the world: Comprehensive Facilities Branding Initiatives. A program like this not only aides in your coaches recruiting efforts but also gives your current student-athletes and alumni a sense of pride in your facilities, which translates to pride and allegiance to your teams, which translates to pride and loyalty to the university. In addition, Phoenix creates brand assets in the process which can also do double duty in merchandise, promotion and web applications as well.
With the enrollment cliff fast approaching, anything that can be done to make your institution or department more attractive to potential student-athletes is imperative. I would love to talk with you further about this or any other branding initiatives - Please reach out to me with any questions you may have."
Pat Murphy, Marywood University, Executive Director of Athletics
