The Bridgewater State University Bears Launch New Refreshed Logo Marks & Updated Brand Guide from Phoenix! Bridgewater, MA [February 10th, 2026] - The Bridgewater State University Bears launch their new refreshed athletics branding program and updated 2026 brand guide continuing their ongoing relationship with Phoenix Design Works. The new branding program will serve the marketing and branding needs of Bridgewater State University Bears Athletics delivering the department’s brand assets for official use by approved university constituents, marketing and branding partners, promotional media initiatives, and the media at large. “Bridgewater State Athletics always enjoys working with Jamie, Amy, and the entire Phoenix Design team. Their creativity, professionalism, and collaborative spirit consistently elevate our brand”, said Glenn Gonsalves, Associate Director of Athletics & Recreation Operations, Bridgewater State University. “Most recently through the outstanding updates to our marks and style guide.” “We are always thrilled whenever we get to work with Glenn and Bridgewater”, said Amy Skiles, Phoenix Design Works SVP Business Development, Client Service. ”Glenn is a great team leader, and it is a joy to help Glenn and the Bears build and maintain their brand!” “It is always an honor to work with Glenn and Bridgewater," said Jamie Skiles, Phoenix Design Works President & Creative Director. “Glenn has always been an innovative thinker and knows the Bridgewater Bears brand inside and out - We always work to be attentive to Bridgewater’s needs with Glenn, who has a succinct understanding of their concerns and goals. Working together with Glenn to build the Bridgewater University Bears brand has been a great strategic collaboration, and seeing the university through Glenn’s eyes has led us to have a great fondness and affection for Bridgewater and in turn become some of Bridgewater’s biggest fans!” “I believe with the new logo marks and updated brand guide, refining and eliminating redundancies in the program and pushing the new marks to the forefront of the program has enabled us to raise the bar on the brand to a new level. I love giving this kind of attention to the brand; it shows we care about our brand, we’re keeping up with industry standards to further the success of our brand, it shows that we’re paying attention and making pragmatic decisions to ensure the continued success of our brand.” ”These day-to-day decisions result in good brand practices, and make for a healthy brand. It’s so smart to think this way - I encourage this kind of attention to branding to everyone in charge of branding - This attention to detail makes a huge impact on the health of your brand, and I applaud Glenn and all our friends at Bridgewater for “Thinking Smart”, and “Working Smart”, and for letting us be on your team to think and work smart with you - Many thanks to all!”
