UC Merced

"As a very young, three year old campus, we were not sure what we were getting into when we decided to enter the branding process for our soon to be athletic department. We were very fortunate to engage Phoenix Design Works for this project, and from that point forward we have had an amazing experience! The Phoenix team was phenomenal in the way that they captured the look, feel and attitude that we seeking to find for our Bobcat. What was even more impressive is how they captured this before their campus visit! Through a well-designed survey and many great phone conversations, their team was able to create an amazing array of options to choose from. It was as if Amy, Jamie and their team had visited our campus and spent hours talking with our students, faculty and staff to find out exactly who the Bobcats were. The experience with Phoenix goes beyond their creative talent. Amy and Jamie were very patient in guiding us through a completely new process for many members of our campus. From designing our primary mark, our visual mark, uniforms and court designs, their team was always available and willing to answer every question. I always felt that I was getting their unbiased opinion and that they were truly engaged in our process and that it was more than just another contract for them. Our students love our new Bobcat design-it captures the spirit of our students and it gives our student athletes a fierce mascot to rally around! Our department and campus could not be happier with the outcome of this process as it has added credibility and a sense of pride to our programs. It was a tremendous amount of fun to work with such a creative group of folks. We felt open to honestly sharing our thoughts and feelings throughout the process. I think that open communication was one of the keys to such a successful outcome. I highly recommend the Phoenix Design Works team to anyone that is looking to create a new image or just refine their current image. I would be happy to discuss my experience working with Amy and her team at any time."

David Dunham, Director, Recreation & Athletics, UC Merced