CSU Bakersfield

“The sense was that with our pending move to NCAA Division I for athletics, and with the university’s commitment to excellence we wanted marks that reflected that change. We wanted to develop a visual symbol of the university that struck a balance between tradition and change. Our brand has been built up over the years. And it’s a good brand. We wanted to update it and refresh it to reflect the university’s growth. Their efforts reflect our commitment to excellence, and their results represent our new vision and have improved our visual identity. We began this project because we wanted to better represent the university’s spirit and mission, and to establish a sense of distinctiveness. We wanted to offer a new and vibrant image for the campus, and to reinforce our identity. Their work has shown respect for the traditions that have emerged at CSUB, and at the same time reinforced our unique identity. I’m sure the community will like the change as much as the committee members and I do.” Karen Langston, Director of Marketing, CSUB Athletics