University of Alabama

"Jamie and Phoenix created the first advertising campaign we've ever run for the Crimson Tide. The results were unbelievably successful and exceeded everyone's wildest expectations. Phoenix took us through the creative and exploratory process as a department, and then presented us with a strategic plan and executions to address our first, second, and third level goals and concerns. As I said to Jamie at the time, Phoenix completely knocked it out of the park at every turn of the project! We were concerned about ticket sales in the wake of a couple of losing seasons and 15,000 new seats coming online with our end zone development project, and we were concerned with paying for the campaign when we had no budget strictly allocated for funding, since we had never done a campaign before. The results of Phoenix's campaign for us was a our first sell-out ticket season in fourteen years, a 20,000 person wait list for season tickets, and half the people buying tickets had never bought a ticket for a university event before. Plus, Phoenix worked out merchandise platforms for turning the ads into merchandise that we could sell to pay for the placement of our advertising, making the campaign pay for itself! Phoenix was totally amazing for us, and we couldn't be happier with their performance - We love Phoenix and recommend them for branding and advertising to everyone without reservation - They're awesome!"

Johnny Williams, Associate Athletic Director, Crimson Tide Athletics, University of Alabama

Phoenix Design Works